GD Topic: SUPER APP in India – Will TATA NEU work? Do customers want Integration or Decentralization The Tata Group launched its much talked about super app Tata Neu on April 8, 2022. The $103 billion Tata Group is a diverse conglomerate with interests from software, tea, hotels, steel, apparel, aviation, automobiles and many others. Over the last few years, individual companies have increased their online presence. But, there was hardly any synergies between them. Tata Neu bridges this gap and brings groups individual brands like Big Basket, Croma, Westside, Starbucks, Taj Group of Hotels, Tata Cliq, Tata 1MG, Tata Capital, among others, on one platform. Many of its other companies like Vistara, Air India, Titan Tanishq and Tata Motors will also be onboarded soon. N Chandrasekaran, the chairman of Tata Sons said, “Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, del
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