GD
Topic: SUPER APP in India – Will TATA NEU work? Do customers want Integration
or Decentralization
The
Tata Group launched its much talked about super app Tata Neu on April 8, 2022.
The $103 billion Tata Group is a diverse conglomerate with interests from
software, tea, hotels, steel, apparel, aviation, automobiles and many others.
Over the last few years, individual companies have increased their online
presence. But, there was hardly any synergies between them. Tata Neu bridges
this gap and brings groups individual brands like Big Basket, Croma, Westside,
Starbucks, Taj Group of Hotels, Tata Cliq, Tata 1MG, Tata Capital, among
others, on one platform. Many of its other companies like Vistara, Air India,
Titan Tanishq and Tata Motors will also be onboarded soon.
N Chandrasekaran, the chairman of Tata Sons said, “Our aim is to
make the lives of Indian consumers simpler and easier. The power of choice, a
seamless experience, and loyalty will be at the centre of Tata Neu, delivering
a powerful One Tata experience.” Tata Sons has reportedly injected over Rs
5,800 crore in Tata Digital, taking its total investments in the company last
year to over Rs 11,800 crore.
So, what really is a Super App
According to Wikipedia, “A super-app (also written
as super app or superapp) is a mobile or web application that can provide
multiple services including payment and financial transaction processing,
effectively becoming an all-encompassing self-contained commerce and
communication online platform that embraces many aspects of personal and
commercial life. Notable examples of super-apps include Tencent's WeChat in China,
and Grab in Southeast Asia.” Readmore…
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